Seasonal textile sourcing for Qatar
LIFA coordinated a Ramadan textile program for Qatar, delivering 20,000 units for launch and reducing freight cost against the all-air alternative.
- The buyer
- A Doha, Qatar retailer with 14 hypermarkets, launching a Ramadan home-textile promotion.
- The product scope
- Home textiles; 60,000 units of curtains, cushion covers, and table linen in 3 coordinated collections.
What needed to change?
The buyer brief arrived 6 weeks before launch; full sea freight needed 9 weeks; the original supplier could not guarantee volumes on time.
How LIFA managed the work
We split sourcing: 40,000 units by sea, 20,000 by air, timed to stagger delivery.
We qualified 4 suppliers for split orders with identical dye-lot management.
We negotiated airfreight at 60% of spot rate via a volume commitment.
We managed promotion timing: air tranche for launch-week display, sea tranche for replenishment.
Launch date met with 20,000 units in stores at week 1; sell-through 86% in the first 3 weeks; total logistics cost 38% below the all-air worst case.
From our company project database, with the work, approvals and results shown together.
What this project shows
The launch and replenishment needed different delivery dates. A split freight plan preserved the first store display while controlling the cost of later stock.
Client identities, supplier contacts and confidential commercial terms are withheld from this public company record.
