Rush Seasonal Sourcing Qatar: project record
The buyer brief arrived 6 weeks before launch; full sea freight needed 9 weeks; the original supplier could not guarantee volumes on time.
- Buyer and project
- A Doha, Qatar retailer with 14 hypermarkets, launching a Ramadan home-textile promotion.
- Products and scope
- Home textiles; 60,000 units of curtains, cushion covers, and table linen in 3 coordinated collections.
What LifaSourcing.com did
Split sourcing: 40,000 units by sea, 20,000 by air, timed to stagger delivery.
Qualified 4 suppliers for split orders with identical dye-lot management.
Negotiated airfreight at 60% of spot rate via a volume commitment.
Managed promotion timing: air tranche for launch-week display, sea tranche for replenishment.
Launch date met with 20,000 units in stores at week 1; sell-through 86% in the first 3 weeks; total logistics cost 38% below the all-air worst case.
A proven case study from LifaSourcing.com's historical work archive. The result above records the status reached in this project.
Client identities, supplier contacts and confidential commercial terms are withheld from this public company record.
