Build a sourcing request for your sales channel.

I had a folder full of attractive product photos and no sensible way to choose a supplier. LIFA narrowed the search to businesses that could handle our finish and order size, then explained why the others had been left out. The shortlist was shorter than I expected. That turned out to be the useful part; I could spend time on relevant conversations instead of starting from scratch with everyone.

The first call felt rather detailed for a simple tote bag enquiry. Once we discussed carrying weight, handle length and how the bags would be packed, I understood the questions. I did have to repeat our delivery address in a later email, which was mildly frustrating, but the final brief captured the things my original message had missed.

A supplier described itself as the manufacturer, although the paperwork suggested otherwise. Our contact at LIFA separated the trading company from the production site in the supplier notes. There was no dramatic claim that the business was dishonest. We just needed to understand who would make the goods and who would be taking our payment.

Most responses to our furniture enquiry focused on appearance. LIFA noticed the assembly restriction for our delivery team and asked suppliers about it before requesting prices. We would have rejected several lovely-looking options once the cartons arrived. Catching that early was more valuable to me than another page of designs.